Turn seasonal traffic into lasting customer relationships with practical loyalty strategies, checklists, and campaign tools.
Black Friday live
Campaign pulse
Members
12,842
Orders
3,091
Points issued
428K
Choose what your store needs right now, from estimating loyalty ROI to running the final checks before launch.
Use your store’s customer and order data to estimate the potential return before committing time and budget.
Calculate my ROIEstimated annual loyalty ROI
12.4×
Build a loyalty strategy that connects BFCM acquisition with repeat purchases after the campaign.
Get the playbookBON Loyalty
BFCM Loyalty Playbook
2026 EDITION
Map the important actions and messages before, during, and after BFCM.
Get the calendar
Identify weaknesses in your loyalty program before BFCM traffic puts them under pressure.
Check my readinessYour readiness score
Almost BFCM-ready
Test rewards, settings, messages, and key customer touchpoints before the campaign goes live.
Get the checklist
Move from a quick health check to a confident launch and a stronger retention cycle.
Find friction before BFCM traffic puts your loyalty program under pressure.
Ready for BFCM?
Launch rewards, referrals, and VIP experiences that give shoppers a reason to return.
